Event Report

Tuesday, Dec 4th Sears Action

Brookfield, WI

December 4, 2007

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By:MKE Paper Campaign

Concerned citizens paid a visit to Sears-Brookfield to protest the company's destructive catalog policies in solidarity with the Paper Campaign's International Day of Action.

Braving treacherous road conditions due to a modest snowfall, concerned citizens in the Milwaukee area paid an evening visit to Sears-Brookfield. The group's mission was to protest Sears' destructive catalog policies in solidarity with the Paper Campaign's International Day of Action.

In a matter of minutes, the sales floor of Sears-Brookfield was enhanced by hundreds of fliers containing a timely message about the destruction of the Boreal forest because of Sears' poor paper-sourcing policies.

Additionally, a homemade stocking full of coal and a certificate in recognition of Sears' contempt for the Boreal was delivered to Michael, the manager on duty. After a brief explanation by the group about the importance of changing their catalog policies, Michael assured them that their message would be delivered to the corporate offices. Skeptical but emboldened, the group left of their own accord; content in knowing that the stakes will be raised until Sears' policy meets the demands.


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Michael, Store Manager of Sears Brookfield, proud of Sears' accomplishements as shown after he received a certificate in honor of Sears' destruction of Endangered Forests.
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Certificate and sock full of coal delivered to the Store Manager, Michael.