Evict J. Crew from the Boreal

On behalf of the millions of animals who call the Boreal Forest home, at 1:30 PM on April 21 st, 2007, activists from Voices for Animals of Western Pennsylvania attempted to carry out an eviction of J. Crew at their location on Walnut Street in Shadyside in Pittsburgh. Four activists entered the store, three began passing out literature to the customers while a fourth began to read aloud from the eviction notice. The activist who read aloud informed everyone in the store that ForestEthics, Voices for Animals, and the animals of the Boreal Forest were giving J. Crew thirty days to vacate endangered forests that are being destroyed for catalog production. The planned reading was cut short by a manager who ran across the store screaming that "all of you" have to get out. After being asked to leave the store, the activists continued their action outside. Over the next hour and a half they stood in front of the store with signs that read "J. Crew Destroys Endangered Forests", "Evict J. Crew from the Boreal", and "J. Crew Causes Global Warming." While out front, the activists passed out 400 pieces of literature that explains J. Crew's connection to forest destruction and what people can do to help. Customers and others who passed by were extremely receptive, many asked what more they could do besides a phone call, and others were thrilled to hear of the Victoria's Secret victory.