J. Crew is evicting us from our forest homes!

On April 21, 2007, members of the Wetlands Activism Collective demonstrated
in front of the corporate office of J. Crew, at 770 Broadway (at 9th St.) in
Manhattan. Adorned in owl, bear, and caribou costumes, three of us cried in
despair, "J. Crew is evicting us from our forest homes!", melodramatically
"dying" on the sidewalk. We educated many employees of the large office
building about J. Crew's destruction of ancient boreal forests, while they
were throroughly amused by our antics. Later on in the demonstration, as
one activist in a bear costume staggered and "died" in the middle of the
sidewalk, a policeman said that such actions would be "blocking the
sidewalk." After that, we took off the costume and laid the empty bear
costume sprawled out in front of us, with a sign about J. Crew in front, and
shouted, "J. Crew killed this poor bear!" The caribou cried, "My friend the
bear is dead, thanks to J. Crew! They destroyed our forest home!" The
employees exiting the building were delighted, to say the least.

We had several interested onlookers sign our petitions, though some building
employees were paranoid about irritating one of their neighbors and didn't
want to sign. No media showed up at our protest, but you can't get media
all the time. Building security was unnoticeable, police were friendly.
The corporate office definitely knew we were there, as nonthreatening as we
may have appeared. This demonstration went off pretty well considering, and
we look forward to using even more great ideas the next time we have to take
action.