Event Report

Storefront demo after regional summit

Columbus, OH

November 11, 2007

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By:Paul Rimelspach

Sears: Extreme Forest Makeover

Friends from Central Ohio (Ohio PIRG, Animal Liberation League, Power/Wittenberg, Free the Planet OSU, Denison, Kenyon, and Oberlin congregated last Sunday morning to protest Sears' failure to implement a policy of responsible cataloging.

We held a street theater satire on Extreme Home Makeover--"Sears: Extreme Forest Makeover." Cardboard-antlered 'caribou,' excited for their home makeover, asked children and their parents in the mall play-area to help them call, "MOVE THAT BUS!" At which point the 'trees' collapsed and everyone was sad.

We got in a couple performances and some chants and cheerleading before being asked to leave. The cop said we were preaching to the choir after threatening to arrest us.

To leave our mark and spread the campaign, we left 'Catalog Cutdown' campaign flyers in creative places for Sears clients and employees to continue to contemplate.

A letter and meeting with the managers went typically, with corporate disinterest.

Thanks to Linda and ForestEthics for hosting the training summit. The campaign is growing in involvement and spreading to other areas of Ohio via university groups and activists.

Lands' End doesn't have to be literal. Peace!